Atmel Corporation (ATML) expects an increase in demand for its products in 2013 based on the current semiconductor cycle, and will remain a leader in microcontrollers while also delivering its innovative touch sensor, XSense, that will replace ITO sensors currently used by OEMs, says William Stein, Managing Director at SunTrust Robinson Humphrey.
“Atmel is one of the leaders in 32-bit and 8-bit microcontrollers that are used in a variety of end markets…the company has a very good product portfolio, and we expect demand for these products to recover in 2013, based on our view of the cycle and of what drives it — consumer sentiment momentum. ATML also has a very strong position in microcontrollers that enable touch features in consumer products, primarily handsets and tablets, but also increasingly other products like automotive consoles,” Stein said.
FOR MORE INFORMATION ABOUT THIS INTERVIEW CLICK HERE.
ATML is also seeing potential in its new touch sensor product called XSense, which is a less expensive and more flexible product that will replace ITO sensors, Stein says.
“Another product cycle is Atmel’s innovative touch sensor called XSense, which replaces indium tin oxide, ITO, sensors that are currently used by touch panel OEMs. ITO is very expensive and brittle; XSense can be manufactured less expensively and it’s flexible, so can be placed on curved surfaces and can be placed right up to the edge of a piece of glass, which is another modest benefit,” Stein said.