Consumer >> CEO Interviews >> March 4, 2002

Ralph Mcrae – Leading Brands Inc (lbix)

RALPH D. MCRAE is the Director and the Chairman, President and Chief Executive Officer of Leading Brands, Inc. He has been involved directly in the operations of the company since 1996. He is also a Director and Chairman and Chief Executive Officer of Quick, Inc., and a Director and Chairman and Chief Executive Officer of McRae Management Ltd. (a waste management and bottled water company). Mr. McRae is also a principal of Ralph D. McRae Law Corporation, a law corporation based in West Vancouver, British Columbia. He is a member of the Bar of both the Provinces of Alberta and British Columbia. Mr. McRae received a Bachelor of Commerce degree in 1980 and an LLB in 1981 from the University of British Columbia. He was awarded the Canadian Forces Decoration in 1984. Profile
TWST: Could we start with a brief overview of the history and evolution

of Leading Brands, Inc.?

Mr. McRae: Leading Brands started off in 1988 by providing financing to

Canadian Beverage