Consumer >> CEO Interviews >> November 17, 1997

Stephen M. Race – Microprose Inc (mprs)

STEPHEN M. RACE is a Senior Executive with over 20 years of worldwide experience and P&L responsibility in a diverse cross-section of consumer product and service industries. He has made significant bottom-line contribution in companies ranging from multi-billion dollar corporations to start-ups. Career Highlights: President of a division of Sony, responsible for the introduction of one of the most successful video game systems of all time. As Executive Vice President and one of the founders of Worlds of Wonder, introduced two of the fastest growing toys in the history of the industry. The company grew from a start-up losing money to over $300 million in revenue and over $19 million in profit in two years. As CEO and Chairman of Homestar International, raised in excess of $10 million in venture capital and established lines of credit with financial institutions. Introduced over a dozen new products and secured distribution in department stores, specialty stores and warehouse clubs. As General Manager of Reebok's billion dollar U.S. Athletic footwear division, introduced the PUMP and developed the #1 ad of 1990: "Bungie Jump." As Consultant to Sega of America, directed all marketing, advertising and public relations efforts. Unseated Nintendo as the share leader in video games. Assisted the company in developing hardware and software for emerging multi-media industry. Experience: Sony Computer Entertainment President, 1993-1995; Race Specialties 1991-1993; Reebok International Ltd., Stoughton, MA, General Manager, Athletic Footwear 1990. Education: MBA, Wharton Graduate School of Finance and Commerce, 1974, MS, Energy and Power Management, University of Pennsylvania, 1974, BS, Economics, University of Pennsylvania, 1971. Personal: Represented USA in international track and field competition. Interests include tennis, squash, skiing and scuba diving. Profile
TWST: I wonder if we can start off by giving us a brief description or a

history of MicroProse, its product and its past.

Mr. Race: MicroProse is an entertainment software company. We