Technology >> Analyst Interviews >> December 17, 2001

Outlook For Crm & Prm Suppliers: Karen Smith – Aberdeen Group

KAREN E. SMITH is a Senior Analyst with Aberdeen's Customer Relationship Management (CRM) practice, providing her clients with research, consulting, and insight into key issues involving CRM and e-Business. Ms. Smith focuses on technologies and services that are critical to effective selling, drive collaborative selling and marketing opportunities, optimize multi-tier sales and partner relationships, increase customer and partner loyalty, reduce overhead selling and marketing costs, and fuel new revenue growth and higher market valuations. Prior to joining Aberdeen, Ms. Smith worked as a senior project manager for Washington CORE, a Washington, DC-based high tech and Information Technology market research and consulting firm serving an international clientele. Ms. Smith holds a BS degree in Journalism with a focus in International Public Relations from Northern Arizona University and an MA in International Communication from American University in Washington, DC. Profile
TWST: Could you tell us about Aberdeen Group and the e-commerce/e-

business research area that you're involved in?

Ms. Smith: As a research director within the CRM space at the Aberdeen

Group,