Technology >> CEO Interviews >> November 13, 2000

Michael Troiano – Primix Solutions Inc (pmix)

MICHAEL TROIANO is President of Primix Solutions, Inc. Mr. Troiano has helped clients including American Express, A.T. Cross, Fidelity Investments, Hewlett Packard, IBM, Lucent Technologies, Shell Oil Company and Unilever define strategies that leverage Internet-based technologies to deliver business results. He began his career in account management, at advertising agencies including McCann-Erickson in New York and Foote, Cone & Belding in San Francisco, servicing clients and setting marketing communications strategy on behalf of ABC Sports, Jiffy Lube, AT&T Business Services and Taco Bell. Mr. Troiano was a Management Consultant at The Monitor Company in Cambridge before joining WPP Group in 1994. At WPP, he reported to Group Chief Executive Martin Sorrell as Director of Special Projects, exploring business process re-design initiatives, strategic alliances and acquisitions, and implications of new media for the world's largest professional services holding company. He was named CEO of Ogilvy & Mather Direct Interactive Marketing Group in 1994, and led the re-launch of the group as Ogilvy & Mather Interactive in 1995. As the CEO of O&MI, he more than doubled the group's revenues, winning new assignments from American Express and establishing new relationships with Fidelity Investments, Shell Oil Company and multiple divisions of IBM. He co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO for two years. Mr. Troiano's views on e-business strategy have been featured in magazines including Forbes, Adweek, Advertising Age, VAR Business Journal, Computer Reseller News, CNET, HomePC, and the PBS television news show Frontline. He holds a Bachelor of Science degree from Cornell University and an MBA from the Harvard Business School. Profile
TWST: Would you provide our readers with a brief overview of Primix


Mr. Troiano: Our market is essentially companies that are trying to

determine how they can use the potential of