Industry & Services >> CEO Interviews >> October 29, 2004

MARK DUGDALE – FLYING BRANDS LTD (FBDU)

MARK DUGDALE, is Chief Executive Officer of Flying Brands Limited. Dugdale has a Master's Degree in Modern History from Magdalen College, Oxford. He has spent his entire career to date involved with direct marketing or multi channel retailing organisations, starting at The Reader's Digest Association's London offices where he was involved in marketing music products and developing new businesses including insurance, financial services, a publishers' clearing house type concept and a merchandise catalogue. At the age of 30 he was appointed Managing Director collectable business acquired by Stanhome/Enesco, for whom he built profitable businesses in the UK, France and Germany. Following a short spell developing a small CD ROM and Internet business, he joined the Innovations Group plc, a UK multi brand catalogue business, as Marketing Director, where he assisted with the successful sale of that business to the Burton Group plc (a FTSE100 company) in 1996. He oversaw the introduction of the Burton brands into multi channel retailing and became Managing Director of Dial Home Shopping (Burton's catalogue and Internet division) in 1998. Following the sale of the business to retail entrepreneur Philip Green in 2002, he joined Flying Brands, a publicly quoted multi brand home shopping company, as Chief Executive. Since he joined, the value of the business has increased by 75%. He is married with 2 daughters and lives south of London; his interests include history, music, cricket and tennis. Profile
TWST: Would you begin with a brief history of Flying Brands and

introduce us to your company's operations?

Mr. Dugdale: Flying Brands was founded in 1981, at which point it was

called Flying