Howard Siegel

HOWARD SIEGEL has been President of Operations of Cherokee Inc. for six
years. Prior to joining Cherokee he was a Merchandising Executive with
Federated Department Stores, Burdines Division; Senior Merchandising
Executive with Carter Hawley Hale Stores. Mr. Siegel has implemented
various licensing strategies for Cherokee resulting in annual sales in
excess of $2 billion and growing; implemented various licensing
strategies for Sideout resulting in annual sales in excess of $100
million and growing and participated in the engineering of the billion-
dollar Mossimo agreement.