Industry & Services >> CEO Interviews >> October 15, 2001

Howard Siegel – Cherokee Inc (chke)

HOWARD SIEGEL has been President of Operations of Cherokee Inc. for six years. Prior to joining Cherokee he was a Merchandising Executive with Federated Department Stores, Burdines Division; Senior Merchandising Executive with Carter Hawley Hale Stores. Mr. Siegel has implemented various licensing strategies for Cherokee resulting in annual sales in excess of $2 billion and growing; implemented various licensing strategies for Sideout resulting in annual sales in excess of $100 million and growing and participated in the engineering of the billion- dollar Mossimo agreement. Profile
TWST: Would you begin with a brief historical sketch and an overview of

Cherokee Inc.?

Mr. Siegel: Cherokee began more than 28 years ago as a women's casual

footwear company in Los Angeles in