Technology >> CEO Interviews >> July 24, 2000

Tim Choate – Freeshop.com Inc (fshp)

TIM CHOATE is President and Chief Executive Officer of FreeShop.com, Inc. With more than 10 years of management experience in the Internet and computer industries, Freeshop.com founder Tim Choate is a renowned industry expert in online direct marketing and an eCommerce pioneer. He has been Chairman, President and CEO of FreeShop.com, Inc., since March 1998. Prior to joining FreeShop, Mr. Choate served as a Vice President of Micro Warehouse. In 1994, he co-founded Online Interactive, Inc., the former parent company of FreeShop, and was its chairman, President and CEO until June 1997. Before 1994, he was President of Softdisk Publishing LLC, a software publishing company. Mr. Choate thorough marketing experience began with his role as Senior Marketing Manager at Prodigy, an Internet access and content provider, where he developed and launched the New Products Division for Business Week, a division of the McGraw-Hill Companies Inc. He is on the Board of Directors for several technology companies, including Digital River, Inc., a provider of electronic commerce outsourcing solutions, and laplink.com, a software publishing company. Mr. Choate earned a Bachelor of Science in Economics, with a concentration in Marketing and Entrepreneurial Management, from the Wharton School of Business at the University of Pennsylvania. Profile
TWST: Could you begin by giving us a background summary on FreeShop?

Mr. Choate: FreeShop actually began about six years ago, and we began

with the idea of what was unique about the Internet