Consumer >> CEO Interviews >> April 7, 2003
STEPHANIE PLATT was promoted to Vice President, Communications
for The Ritz-Carlton Hotel Company, LLC, in 2000. In this role,
Ms. Platt is responsible for strategic planning and promotions,
which enhance The Ritz-Carlton brand worldwide for existing
hotels and those in pre-opening and development. As editor-in-
chief of the quarterly Ritz-Carlton Magazine, Ms. Platt is
responsible for the editorial and design elements of the
magazine. This publication is distributed in all Ritz-Carlton
guestrooms and to top clients. Other responsibilities include
management of on-property Public Relations Directors and public
relations agencies at all 36 Ritz-Carlton hotels and resorts
around the world as well as media relations. Ms. Platt also
developed and spearheaded the company's wedding and millennium
initiatives. Ms. Platt oversees all crisis communications for the
company. She was part of the leadership team that developed the
Phoenix Award-winning crisis response plan for the 1996
Centennial Olympic Games and the Golden Bell-winning crisis
campaign for the 1997 deflagging of four Ritz-Carlton hotels in
Aspen, Houston, New York and Washington. Previously, she was
corporate Director of Communications, a position she had held
since 1998. Prior to that position, she served as corporate
Manager of Public Relations for four years at The Ritz-Carlton.
Ms. Platt joined The Ritz-Carlton Hotel Company in 1989 as a
Sales Assistant. Additional public relations experience includes
work with the United State Information Agency (USIA) in Brisbane,
Australia. Ms. Platt was named one of Travel Agent magazine's
'100 Rising Stars in the Travel Industry, 1999.' This designation
is reserved for people under 35 years old, in executive positions
with managerial experience, who are recognized by their company
as someone with the potential to gain ever greater responsibility
in the future. A graduate of Bates College, Ms. Platt holds a BA
in English and German from Bates College and Oxford University. Profile
Ritz-Carlton Hotel?
Ms. Platt: To start with just a brief history, the company was
founded in 1983 so this in our 20th year
