Healthcare >> CEO Interviews >> July 21, 2003
SCOTT N. BREAULT is Public Relations Director at Lady of America
Franchise Corporation. He is a graduate of Eckerd College in St.
Petersburg, Florida, where he received a degree in International
Business and Marketing. Upon his graduation, he was hired as Account
Executive with Bitner.com Marketing Communications, a well-known and
respected public relations agency in Fort Lauderdale, Florida, servicing
clients such as American Express, the National Hockey League and Pfizer
Inc. Mr. Breault was an employee of Bitner.com for four years, quickly
becoming the youngest Senior Account Manager in the 23-year history of
the company. He was then hired to create, launch and develop the public
relations department for the Lady of America Franchise Corporation, the
world's largest chain of women's only full service health and fitness
centers. During the first year of an aggressive international publicity
campaign, headed by Mr. Breault, the number of Lady of America and
Ladies Workout Express fitness facilities rose from 300 to nearly 1,000. Profile
America Franchise Corporation?
Mr. Breault: The company was started in 1984 by our CEO and President
Roger Wittenberns.
