Healthcare >> CEO Interviews >> February 7, 2001
SANDRA VAN TREASE is President, COO and CFO of RightCHOICE Managed Care,
Inc. She was named President of RightCHOICE dba Alliance Blue Cross
Blue Shield (with $800 million in annual revenues) in December 2000. She
also serves as Chief Operating Officer and Chief Financial Officer. She
joined the Plan in June 1994, as Vice President, Financial Reporting and
Analysis, spearheading the company's successful effort to address the
financial, analytical, reporting and investor relations needs of the
then-new public company. She became CFO on November 22, 1995. Prior to
joining Alliance Blue Cross Blue Shield, Ms. Van Trease was Senior
Manager with Price Waterhouse. Through her affiliation with Price
Waterhouse from 1982 to 1994, she brought the company significant senior
financial management experience including an extensive background in
Securities and Exchange Commission reporting and compliance, development
and communication of financial information for external and internal
purposes, development and analyses of budgets, acquisition evaluation,
and negotiation of debt and equity financing. Since becoming Chief
Operating Officer in September 1997, Ms. Van Trease has been
instrumental in improving the company's service and financial
performance. In one of the most competitive markets in the country, she
has helped the company generate premium revenue growth and improve
service levels while lowering core operating overhead. Perhaps most
notably, she has achieved these accomplishments while the company has
worked through numerous litigation issues and industry-wide challenges.
Ms. Van Trease received an MBA from Washington University in St. Louis
and a BS in Business Administration from the University of Missouri in
St. Louis. Profile
RightCHOICE?
Ms. Van Trease: We have about 2.6 million members in the State of
Missouri as well as six other contiguous states. We
