Industry & Services >> CEO Interviews >> December 3, 2004
ROBERT W. MONSTER is the Founder, President, and CEO of Global Market
Insite Technology and has developed enterprise-scale information
systems for use with processing of real-time data, including many of the
information systems which operate the company's web sites. He is also
the inventor of several patent-pending processes, including those
described in GMI's broad patent applications in the area of online
consumer research. Prior to founding GMI, Mr. Monster was a global
product development manager with Procter & Gamble. During an eight year
technology management career with P&G, Mr. Monster worked and lived in
Europe, Asia, and North America. He also traveled extensively in Latin
America as part of his global role in leading the development and
commercialization of a series of successful new product initiatives. Mr.
Monster, a Dutch-American, is fluent in English, Dutch, and German. Mr.
Monster has both a BS and an MBA from Cornell University. Mr. Monster is
a member of ESOMAR - World Association of Research Professionals. Mr.
Monster is co-author of the book "Market Research in the Internet Age",
published by John Wiley & Sons. Profile
TWST: Rob, we would like to begin, if you will, with a brief historicalsketch of the company and a picture of the things you are doing at the
present time.
Mr. Monster: I founded GMI in 1999,