Consumer >> CEO Interviews >> June 28, 1999
ROBERT MARGOLIS is the Chief Executive Officer of Cherokee, Inc. He is
the original founder, designer and brand builder for A-Smile, Gelati,
Cherokee Apparel and Cherokee Licensing, a Coty Award winner and noted
in Forbes Magazine for the top 200 best managed companies in America.
Mr. Margolis masterminded the Cherokee takeover and implemented retail
direct and various licensing strategies for Cherokee resulting in U.S.
sales in excess of $1 billion and international sales in excess of $150
million and growing. He acquired Sideout and developed brand building
strategies and developed an international network, currently with
thirty licensees worldwide. Mr. Margolis engineered a $23 million
operating income swing in three years with the above strategies. Profile
TWST: Let's start out with some background information on the companyjust to set the stage for our readers.
Mr. Margolis: Cherokee, Inc. is in the business of marketing and
licensing its