Healthcare >> CEO Interviews >> May 8, 2002
ROBERT HUBBELL is President and CEO of PR21. Prior to this, he
was a Partner of Andersen Worldwide, where, as a member of the
senior management team, he was responsible for strategic
planning, communications and business policy issues. Mr. Hubbell
has 25 years of experience in organizational communications,
corporate planning, legislative and media relations, and issues
management. Earlier, he served as Executive Vice President-
Managing Director of the financial relations consulting practice
of Edelman Public Relations Worldwide, as Vice President in the
financial relations division of Hill and Knowlton, and as
corporate Vice President responsible for investor relations and
corporate communications at Hasbro, Inc. His expertise
encompasses strategic planning and all phases of corporate
positioning and communications including merger communications,
regulatory and community relations, financial reporting and
investor relations, employee communications, global media
relations, crisis management, marketing communications, branding
and product marketing strategies. Mr. Hubbell received a
Bachelor's degree in Economics from the Wharton School of the
University of Pennsylvania, a Master's in Social Policy from
Boston College and an MBA from George Washington University. He
is the author of numerous articles and has contributed to texts
on organizational communications and financial relations. Profile
HELENE ELLISON was named Executive Vice President and Head of US
Health & Lifestyle for PR 21 in March 2001 after serving as a
General Manager within the health unit of Edelman Public
Relations Worldwide. She brings nearly 20 years of experience
covering all aspects of product lifecycle and regulatory
communications, strategic alliance building, and earned media
optimization. Her background encompasses strategic programming
for clinical, regulatory and launch milestone communications,
CME/education and public service campaigns. Ms. Ellison has also
handled crisis communications surrounding regulatory setbacks and
product withdrawals. Prior to Edelman, she held positions as
Vice President at Burson-Marsteller and Executive Vice President
and General Manager of Stratis/KPR, a medical education and
public relations agency. Ms. Ellison graduated with a BA in
Journalism and BS in Economics from George Washington University,
Washington, DC. Profile
describe the company and what you're doing at the moment?
Mr. Hubbell: PR21 is the fifth largest independent public
relations
