Consumer >> CEO Interviews >> March 4, 2004
ROBERT F. BRANDS is Managing Director of Airspray NV. In this position,
he manages all worldwide operations and directs sales, marketing and
production-related functions. Under Mr. Brands' stewardship, the
company's wholly-owned subsidiary ' Pompano Beach, Florida-based
Airspray International ' has delivered consistent double-digit growth.
Prior to joining Airspray in 1998, he was Vice President, Marketing of
Kohler Company, where he led marketing efforts for Kohler Plumbing
Fixtures (1995 to 1998), an $800 million operating unit. Here, he was
responsible for line profitability, product management, pricing, market
research and all marketing services. From 1993 to 1995, Mr. Brands was
Vice President, Marketing of Sterling Plumbing Group, Inc. (also a
Kohler Company), where he directed all advertising, sales promotion,
market research, pricing, product management and new product
development. Previously, Mr. Brands was Marketing Manager , Consumer
Lighting, for GTE/Sylvania Lighting Division (1989 to 1993), where he
developed consumer marketing programs for this $210 million division and
orchestrated the development and launch of groundbreaking new products
and packaging designs. His professional experience also includes
positions as Manager of New Consumer Products at Philips Lighting
Company, and Manager and International Trade Advisor for the Netherlands
Chamber of Commerce (US). Mr. Brands earned a Bachelor of Science in
Business Administration from HTS Eindhoven. He is a board member of
Netherlands American Community Trust. Profile
Mr. Brands: Airspray develops, manufactures and markets dispensers for
liquid consumer products. That is purely the pump part on
