Technology >> CEO Interviews >> November 10, 2003
ROB RAPPAPORT serves as Conversive's President & Chief Executive
Officer. Mr. Rappaport has achieved over 25 years of domestic and
international success in the fields of business communications and
marketing. Prior to joining Conversive, Mr. Rappaport served as a Senior
Consultant to Caribiner International, the world's largest business
communications company. Mr. Rappaport negotiated the sale of his own
company, The MultiMedia Group, Inc., to Caribiner, in a Warburg-Pincus
financed transaction, in 1994. Mr. Rappaport founded MultiMedia in the
early 1970's and served as its CEO for twenty years, positioning the
company as the leading corporate communications company in the Western
United States. He developed long term relationships with many Fortune
500 clients, including Apple Computer, Microsoft, MCA Universal, The
Walt Disney Co., McDonald's, Mattel, Sony Electronics, Mitsubishi
Electric, Toyota, Honda, Porsche, Cadillac and Yamaha. Mr. Rappaport was
a pioneer in the use of computers in his industry, and he produced many
award-winning marketing and promotional campaigns and events in the
United States, Canada, Europe, Japan and South America. Mr. Rappaport
holds a degree in Communication Arts from Loyola Marymount College, as
well as a degree in International Business from The American College in
Paris, and a certificate in International Relations from L'Universite de
Grenoble, France. Profile
Mr. Rappaport: Conversive was founded by
Dr. Michael Mauldin, who was the co-Founder and Chief Scientist for
Lycos. He
