Technology >> CEO Interviews >> July 31, 2000
RICHARD VON RHEINBABEN is the Chief Executive Officer and Founder of
buecher.de AG. Mr von Rheinbaben was raised in Germany and Latin
America and studied business administration in Cologne, Germany. He
holds an MBA and MA from the University of Pennsylvania (The Wharton
School). After working for Bain & Company for three years, Mr von
Rheinbaben founded an electronic publishing firm that later expanded
into offline and online distribution of electronic products. buecher.de
AG's online activities in the book market started in October 1997. Profile
company's history, products, services, customers?
Mr. von Rheinbaben: We founded the company about eight years ago,
