Consumer >> CEO Interviews >> March 3, 2003
REID SULLIVAN is currently Vice President, Entertainment Group of
Panasonic Consumer Electronics Company. Previously Mr. Sullivan
was the General Manager, Portable Audio/HES Division. In that
role, Mr. Sullivan oversaw the national sales, marketing and
promotions of all Panasonic brand portable audio products,
including SD (Secure Disc) Internet music players, personal
stereos, portable CD players, digital IC recorders, cassette
recorders, clock radios and shelf systems. Since joining
Panasonic in 1992, Mr. Sullivan has held increasingly
responsible positions in the company's Audio Division. Most
recently, he was the Assistant General Manager. During his term,
he was instrumental in launching Panasonic's "ShockWave" line of
rugged personal stereos and portable CD players. Panasonic's
ShockWave portable CD players now have the distinction of being
the number one brand of outdoor-oriented CD players. Previously,
he held several positions with the 25-store Clover chain, a
division of Strawbridge & Clothier. Mr. Sullivan holds a Bachelor
of Science degree in management from Moravian College in
Bethlehem, Penn. Mr. Sullivan currently resides in Branchburg,
N.J. with his wife and two daughters. PCEC, a division of
Matsushita Electric Corporation of America (MECA), markets a wide
range of consumer electronics products in the United States. MECA
is the principal North American subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest
producers of electronic and electric products for consumer,
business and industrial use. Profile
Electronic Company?
Mr. Sullivan: Panasonic is one of the largest manufacturers of
consumer electronics in the world, with
