Consumer >> CEO Interviews >> December 4, 2000

Proxidis Sa (5427.pa)

SERGE BLANCHARD is the Founder, President and Chief Executive Officer of Proxidis. He founded the company in 1992. He graduated from Ecole Centrale de Paris in 1975, and then completed his military service as an officer of the French Army. He obtained an MBA from the Wharton School of Finance (University of Pennsylvania) in 1978. He then joined The Boston Consulting Group where he spent 13 years. He was elected Vice- President and Director in 1985. At BCG, his work focussed on distribution issues for large worldwide clients. He worked in a number of countries including France, Spain, Italy, Germany, Great Britain and the USA. Mr Blanchard is married with three children. Profile
TWST: Could we just set the context with a brief introduction to the

company, a quick corporate profile?

Mr. Blanchard: Proxidis is a company that basically operates

hairdressing salons on an