Industry & Services >> CEO Interviews >> November 15, 2004
PETER HARVEY is Chief Executive Officer and President of Intellidyn.
With over 20 years' experience in direct to consumer marketing, risk
management and data warehousing, he founded Intellidyn in 1998 to
deliver the services he and his peers always searched for while at
Fortune 50 companies: access to all the 'atomic' data across the US,
with the most advanced analytic tools, and agility to adapt to most
dynamic market changes. Mr. Harvey knew there was a need for a totally
new paradigm in database marketing. The vision his team is implementing
at Intellidyn is an analytic services company delivering to its clients
a dynamic 360 degree view of their customers, using the most
transaction-level data across all channels, that was never before
available. Mr. Harvey has been recruiting the most skilled professionals
who share this vision. In just three short years, he has advanced
Intellidyn from a concept to one of the most knowledge-intensive
companies in the industry, exceeding its own fiscal growth objectives.
His philosophy is that, beyond having the most dynamic data repository
with the most sophisticated analytic and data integration tools, it's
all about a team with 'heavy combat experience' that thinks ahead of the
client, consistently introducing new initiatives to expand their
businesses. Intellidyn's success will only be measured by its client's
ROI boosts across marketing initiatives through knowledge of
Intellidyn's proprietary I4 techniques. Profile
Mr. Harvey: Intellidyn is primarily an analytic services company,
servicing marketing and risk organizations across financial services,
insurance, wireless and
