Technology >> CEO Interviews >> December 3, 2004

PAUL PLUSCHKELL – HYPERFEED TECHNOLOGIES INC

PAUL PLUSCHKELL is President and Chief Executive Officer of HyperFeed. His proven dynamic leadership and management style, along with his history of successfully implementing visionary strategies, helped him define his first initiatives at HyperFeed. In the past 14 months, Mr. Pluschkell leveraged HyperFeed's core ticker plant technologies in a revolutionary new business model. His vision to transform HyperFeed from the low margin consolidated market data vendor business to the more profitable ticker plant technology licensing business reached fruition in the fourth quarter of 2003, when HyperFeed sold its consolidated data vendor customers to Interactive Data. Building up to that apex, HyperFeed discontinued its development of trading applications, divested its Internet subsidiary, PCQuote.com, and signed several long-term, multi-million dollar contracts with CBOE Data for support of its new technology licensing business model. By focusing HyperFeed's efforts on its ticker plant technologies and divesting less profitable product lines, Mr. Pluschkell broadened HyperFeed's potential customer base to include ex-competitors. Prior to HyperFeed, Mr. Pluschkell most recently served as president of Global Crossing's NextGen, where he successfully devised and executed the company's business strategy of creating utility services with strategic service providers. Previous to that Paul was the EVP of Sales and Products at Global Center where he helped increase the company's revenues from $90 million to $205 million in one year prior to selling to Exodus for $6.5 billion dollars. In the mid 1990's, Mr. Pluschkell founded and acted as CEO of MXNet, which provided the industry's first financial market extranet to access financial information in an ASP model. At MXNet, Mr. Pluschkell negotiated deals with and established key contacts at the financial market data industry's biggest players - Reuters, Bridge, Bloomberg, Dow Jones, ADP, S&P Comstock, NewsEdge and Autex. In 1998, Mr. Pluschkell was instrumental in merging MXNet with IXnet, where he continued to serve on the executive management team. IXnet was acquired by Global Crossing in June of 2000. Mr. Pluschkell began his career at Reuters, where he spent eight years in both senior sales and technical roles gaining a solid understanding of the financial market data industry. Mr. Pluschkell holds a technology degree from Eastern Illinois University and has taken graduate courses in MIS from the University of Dallas. He is also a frequent speaker at financial industry conferences including the WSTA, Goldman Sachs events and Internet World. Profile
TWST: What is HyperFeed Technologies?

Mr. Pluschkell: HyperFeed is a technology, software and services

company, providing the financial marketplace, including buy and sell-

side firms,