Industry & Services >> CEO Interviews >> December 13, 2004
PAMELA KLINE SMITH, Vice President of Marketing for Metreo, is a
seasoned leader with comprehensive knowledge of the enterprise and
applications software industry, Pamela has over two decades of
experience in successfully launching new products and enhancing the
positioning of existing solutions that have helped technology companies
enter new marketplaces and enhance revenues. Her strategy and marketing
skills focus on accelerating Metreo's growth and enhancing its position
as the thought leader within the pricing optimization sphere. Before
joining Metreo, Pamela served as the Vice President of Marketing and
Strategy at Arcot Systems, a software security company. Prior to Arcot,
she spent ten years at The McKenna Group as Partner and Vice President
of Marketing, where she initiated, developed and managed marketing
strategies and campaigns for over 75 companies, including leading the
team that developed the e-business concept for IBM and establishing
strategies and focus for companies such as E.piphany, RightPoint part
of E.piphany), Microsoft (solutions based on Office), Hewlett Packard
(e-Services), Eloquent (now part of Open Text), PeopleSoft (Select) and
TeaLeaf. Pamela holds a master's degree in Business Administration from
Harvard Graduate School of Business Administration, a bachelor's degree
from Harvard College, and a certificate from the University of Paris -
Sorbonne. Profile
TWST: Would you begin with a brief historical sketch of Metreo and thendescribe some of the principal things the company is doing at the
present time?
Ms. Smith: Metreo was founded four and a