Consumer >> Analyst Interviews >> October 11, 1999
MICHAEL BLEAKLEY, aged 32, is a Vice President of Credit Suisse First
Boston. He studied Law at Trinity College Dublin, before working for
two years at Bain&Co. Management Consultants. He then joined Grand
Metropolitan Group, firstly working in corporate strategy, and then on
the implementation of EVA into the Grand Met drinks business, IDV. He
then took on the post of regional director, IDV scotch whiskies in
Europe, before leaving to join CSFB. He has been a drinks analyst at
CSFB for two years. Profile
sector and how you segment it?
Mr. Bleakley: In terms of framing the reference from a marketplace point
of view, the area
