Consumer >> CEO Interviews >> May 25, 2004
MIKE SIMPSON, our Chief Executive Officer, guides the strategic
direction of Loyaltyworks. A renowned veteran of loyalty marketing, Mike
provides the keen vision and expert leadership that drive the agency.
Mike joined MMS Incentives - now Loyaltyworks - in June 2002, and was
instrumental in expanding and re-branding the firm into a true loyalty
marketing agency. His extensive industry expertise, proven leadership
skills, creativity and dry wit make him the ideal CEO for our business.
Before taking the helm at Loyaltyworks, Mike was Executive Vice
President of the Loyalty Division of Carlson Marketing Group, where he
directed relationship marketing programs for some of the world's largest
and most recognizable brands - including Hallmark's Gold Crown program,
British Airways Executive Club, Northwest Airlines WorldPerks, Sprint
and Merrill Lynch's loyalty strategies, and many others. In total, Mike
has spent nearly three decades in loyalty and product marketing. He was
Executive Vice President of Sales and Marketing at Pepsi-Cola Company
and The Kellogg Company; in fact, you've probably had breakfast out of a
cereal box he helped design. When he's not overseeing Loyaltyworks or
researching the latest trends in his field of expertise, he might be
scuba diving, golfing or taking clients on a ski excursion. As a Level 2
ski instructor, he enjoys helping clients and other friends conquer the
moguls of his favorite resort, Vail, Colorado. Mike is a native of
Canada, and received a BA in Economics and a MBA in Marketing and
Finance from Queens University at Kingston. Profile
Mr. Simpson: On Valentines Day of 2003, we changed the name of the
company to Loyaltyworks. Prior to that, we were
