Financial Services >> CEO Interviews >> April 29, 2002

Michael Pruitt – Eresource Capital Group Inc (rcg)

MICHAEL D. PRUITT serves as CEO of eResource Capital Group, Inc., as well as President and CEO of LifeStyle Technologies Franchising Corp. He was the Founder of Avenel Ventures, Inc., and Avenel Financial Group. The latter was formed as a 'boutique' financial services firm concentrating on e-commerce and technology company investments. The business took off for him immediately, and in order to grow Avenel Financial Group to its full potential and better represent the company's ongoing business model, Mr. Pruitt formed Avenel Ventures, an innovative e-commerce investment and business development company. Mr. Pruitt is a long-time entrepreneur with experience in the trucking industry and as owner of a manufacturer's representative firm in the technology field. His past entrepreneurial experience gives him the expertise to form key relationships, to evaluate potential investments and to recognize a strong management team. Mr. Pruitt received his Business degree from Coastal Carolina University. Profile
TWST: Can we start out with a history and overview of the company?

Mr. Pruitt: eResource Capital Group was formed as a holding company back

in the fall of 2000. The original public company was