Technology >> CEO Interviews >> January 13, 2003

Mark Stiffler – Synygy Inc

MARK A. STIFFLER is Founder, President and Chief Executive Officer of Synygy, Inc. As one of the fastest growing privately held companies in the United States, and with over 400 employees, Synygy is the largest company focused exclusively on enterprise incentive management (EIM) solutions. Mr. Stiffler's accomplishments at Synygy include recent recognition by Inc. magazine by naming Synygy it to the Inc. 500 Hall of Fame, reflecting Synygy's fifth consecutive inclusion on the Inc. 500 List. In addition, Synygy EIM software was awarded the prestigious 2002 Crossroads A-List Award, given each year by Open Systems Advisors, Inc. (OSA) to identify the best new products and services that meet today's critical business challenges in the enterprise. Synygy was incorporated in January 1991, and the first customer commitment came in December 1991. By the end of 1992, the company had three Fortune 500 clients, with one of these new clients asking Mr. Stiffler to help manage its incentive compensation plan (since this work involved the same sales data that was being analyzed for each salesperson). Mr. Stiffler gained management consulting experience at the Strategic Management Group (SMG) in Philadelphia and Pugh-Roberts Associates (now PA Consulting) in Cambridge, Massachusetts. Mr. Stiffler received an MBA from the Sloan School of Management at the Massachusetts Institute of Technology (MIT) and Bachelor degrees in Civil Engineering (Project Management) and Management Information Systems from MIT. While at MIT, Mr. Stiffler worked at the MIT Media Lab, which is where he first began thinking about the creation of mass-customized, actionable information to help people make sense out of large sets of data. Profile
TWST: Could you please give us a brief overview of Synygy today,

including a bit of history?

Mr. Stiffler: Synygy is the largest provider of a class of

software known as enterprise incentive