Technology >> CEO Interviews >> April 30, 1999
MALCOLM MILLER is the CEO of Pace Micro Technology. Since taking on
this role, Malcolm has led the company's restructure and rapid
development in the digital televison revolution which now includes world
wide contracts for DTH satellite, DTT terrestrial, Cable and MMDS set-
top box receivers. Customers include BellSouth in the U.S., Cable &
Wireless Communications, Canal+, News Corporation, NTl, ONdigital and
Telewest. Malcolm joined Pace from Sega Europe Ltd. where he was
European Chief Executive Officer. He joined Sega in 1994 and instigated
the successful integration and profit turnaround of Sega's Consumer
Division. His career started in 1976. Graduating in Business he wanted
experience in fast moving consumer goods (fmcg) and turned to frozen
foods leader, Birds Eye, a subsidiary of Unilever. Between 1978 and 1994
Malcolm applied fmcg principles to consumer electronics for Armstrad plc
where he became Sales and Marketing Director in 1989. In this role he
specialised in mass consumer advertising, managing a large salesforce
and developing contacts with all the major European electronic
retailers. In 1992 Malcolm became Managing Director and was
instrumental in the acquisition of two companies, Viglen, a company
selling PC's direct to business and home; and Dancall a designer and
manufacturer of GSM cellular phones. He also oversaw the launch of the
company's first low-cost analogue satellite receiver. Profile
information to put us into context what you see as your business and
what you see as your company today.
Mr. Miller: Pace
