Consumer >> CEO Interviews >> March 17, 2004
LIZ CASTELLS-HEARD is President and CEO of Castells & Asociados Liz's
strong business acumen, dynamic and passionate style, ability to
motivate and inspire, and get results no matter what, marks her as 'Our
Fearless Leader.' Her unique combination of strength, charismatic
leadership, sharp strategic focus and innovative thinking, continues to
raise the level of excellence in Hispanic advertising. Liz leads by
example and her character inspires her devoted staff to over-achieve.
Liz is an industry leader and was named a 'Top 20 Hispanic Executive'
for 4 years in a row. She is about 'Inspiration, Passion & Results'with
No B.S.' With a Stanford MBA and 23 years experience with hundreds of
brands & services, Liz has made her mark at Campbell's, DDB/Needham,
Conill/Saatchi, Valdes Zacky and Oriflame. Liz is a business-person
above all, but has held senior positions in account & strategic
management, media and even creative services. Her experience is
extensive, ranging from classic packaged goods to retail, fast food,
automotive, supermarkets, banking, health/lifestyle, social services,
entertainment, and telecommunications. Her passionate causes are
advancement in education for Latinos and female empowerment. Liz sits on
the board of the Lagrant Foundation, dedicated to minority youth
scholarships and is a member of diverse organizations: AHAA, AMA, MAGA,
LBA, City of Hope, SBA, Stanford Bus. School Alumni Assn., National
Mentoring Partnership, and Women In Management. She is frequently an
industry speaker and public 'expert' in the Hispanic arena. Profile
Ms. Castells-Heard: Castells & Asociados is a limited liability company
and a privately owned firm. I am the
