Consumer >> CEO Interviews >> January 27, 2003
KENNETH ROMANZI is President and Chief Executive Officer of the
Ultimate Juice Company. Mr. Romanzi has 20 years of marketing and
operating experience in the food and beverage industry with a
number of global companies including Nabisco, Cadbury Schweppes
and PepsiCo (Frito-Lay), as well as entrepreneurial ventures.
Prior to joining UJC, he was President and Chief Executive
Officer of Balducci's Direct, a catalog and Internet direct
marketer of gourmet food. From 1993 to 1998 he was with Nabisco,
Inc., serving as President of Nabisco Refrigerated Foods, and
more recently as President, Sales and Logistics for the Nabisco
Foods Group. He also served as Senior Vice President, Sales and
Customer Service for the Nabisco Biscuit Company. Prior to
Nabisco, Mr. Romanzi was Vice President,
Marketing/Strategic Planning for Cadbury Schweppes North America
for its entire soft drink portfolio. Mr. Romanzi began his career
in marketing at Frito-Lay. He is a graduate of Babson College and
attended the Executive Education Program at INSEAD. Profile
Ultimate Juice Company and a picture of the company as it is now.
Mr. Romanzi: The Ultimate Juice Company is actually the result
