Technology >> CEO Interviews >> May 13, 2002

John Lack – I3 Mobile Inc (iiim)

JOHN A. LACK, President and Chief Executive Officer of i3 Mobile, Inc., brings 30 years of media communications and entertainment industry experience to the company. He is best known as the creator of MTV, the broadcast vehicle that has become an integral part of global culture. As the Chief Operating Officer of Warner- Amex Satellite Entertainment Co., Mr. Lack also developed The Movie Channel, cable television's first 24-hour entertainment network, and Nickelodeon, the award-winning children's channel. Mr. Lack also served as ESPN's Executive Vice President of Marketing and Programming. Most recently, Mr. Lack served as Chief Operating Officer and a Director of STREAM, News Corp.'s digital content and pay television company in Italy. He began his career at CBS, where over the course of nine years he held various executive positions including Vice President, General Manager of WCBS Radio and Vice President, General Manager of CBS Radio Sales. Mr. Lack is a graduate of Boston University, and earned a Master's degree in Broadcast Journalism from the Medill School at Northwestern University. Profile
TWST: Can we start with a history and overview of i3?

Mr. Lack: The company is about 11 years old. It basically started

out as a paging company and moved into the data services

business,