Industry & Services >> CEO Interviews >> February 3, 2003
JIM JARDIN has been Director of Marketing Programs for Directed
Electronics Inc., since 1994, serving the company in a variety of
positions in sales and marketing. A long-time mobile electronics
enthusiast and installer, Mr. Jardin graduated from California
State University San Marcos with a Bachelor of Science in
Business Administration. He has been directly responsible for a
number of innovative marketing and sales programs that have
yielded tens of millions of dollars in business for the company,
and was recognized by Dealerscope magazine as one of the '40
Under 40' young executives to watch in 2002. Profile
TWST: Could we begin with a brief historical sketch of DirectedElectronics and a picture of the company as it is now?
Mr. Jardin: Directed Electronics incorporated in 1986 in
California, and