Consumer >> CEO Interviews >> February 15, 1999
GARY M. MULLOY is President and Chief Executive Officer of ADVO, Inc.,
the nation's largest full-service direct mail marketing company,
headquartered in Windsor, Connecticut. The company's annual revenue is
approximately $1 billion and its common stock is traded on the New York
Stock Exchange. Mr. Mulloy also serves on the company's Board of
Directors. Mr. Mulloy joined ADVO in November 1996, bringing to the
company nearly twenty-five years of management experience, as well as
sales and marketing expertise. As President and Chief Operating Officer,
Mr. Mulloy was instrumental in steering ADVO toward its strategic
targeting vision. He also played a key role in remargining the business
and further increasing the company's profitability. Before joining
ADVO, Mr. Mulloy served as President and Chief Executive Officer of
Sunnyvale, California-based Pilkington Barnes-Hind, Inc. (1991-1996), a
division of Pilkington Vision Care. During his tenure, Mr. Mulloy is
credited with significantly increasing the company's revenues and
profitability. Mr. Mulloy was President and Chief Executive Officer of
the Maybelline cosmetics company, previously a unit of Schering-Plough
Corporation, until 1991. He also held a range of senior executive
management and marketing positions at Schering-Plough and its Maybelline
unit during his fifteen years with the firm. Earlier in his career, Mr.
Mulloy held marketing and management positions with the Gillette Company
and the Burger King Corporation. Mr. Mulloy received his B.S. degree in
Marketing from the University of Illinois. Profile
TWST: First, give us a background summary on the company. Put us intocontext, what you see as your company, what you see as your business,
and what you see as the key challenges and opportunities?