Financial Services >> CEO Interviews >> January 24, 2005
JON KIDD, co-Founder and CMO of Life Asset Group, LLC, led the creation
of the Life Asset Group's name and brand identity. Currently, he leads
branding and integrated marketing efforts, including public relations,
tradeshow and interactive promotion. He also directs the development of
marketing programs for alliance partnerships, stimulating new revenue
growth for financial service firms and their reps by supplying compliant
marketing and education materials. Combined with a team of marketing
professionals and resources, these programs provide the essential tools
for each advisor's successful product extension. Prior to co-founding
Life Asset Group, He served as the Director of Business Development at
Grafik Marketing Communications, Alexandria, Virginia. Second-tier
clients included AOL and Motley Fool. He also played a pivotal
leadership role in creating marketing and business development
initiatives that resulted in over $100 million in capitalized billings
for Grafik as well as other national marketing-consulting firms like
ConnectedBrands and Patrick Marketing. His experience includes marketing
campaigns for FinanceWare, FinanicalEngines RedHat Software, Holland and
Knight, MindSpring, IBM, Worldbook and Fujitsu, among others. He
received a Bachelor of Science degree in Business Administration, with a
concentration in Marketing, at the University of Maryland, Frostburg. Profile
GARY BRECKA, co-Founder and CEO of Life Asset Group, LLC, leads Life
Asset Group's exploding growth in the secondary life insurance market.
His vision propels the highly compliant, pro-regulatory position of Life
Asset Group. He spends much of his time speaking, educating and
conducting expert panel discussions for many of the nation's leading
life insurance agencies, broker-dealers, CPA, law, non-profit, and other
financial services firms. His thought leadership, dynamic speeches and
CE credit courses have helped Life Asset Group become the nation's
prominent brokerage firm in the secondary life insurance market. Prior
to his executive leadership role with Life Asset Group, Mr. Brecka was
the founder and executive director of an NASD member broker dealer and
initiated the launch of securities and futures subsidiaries in Europe.
He has been a featured expert speaker on behalf of such prestigious
institutions as USI Securities, The Heritage Institute, German Closed-
end Fund Market and Lincoln Financial Advisors, to name a few. His
articles and coverage may be found in the Journal of Financial
Professionals, Florida Trend magazine, South Florida CEO and numerous
industry publications. He holds a Life Health and Variable Annuity
license and is a graduate of the University of Maryland, Frostburg. He
holds degrees in Biology and graduate Human Biology. Profile
of your operations and your expertise?
Mr. Brecka: Our company was officially incorporated in April 2003, so we
are
