Technology >> CEO Interviews >> June 18, 2004

DOUGLAS COGSWELL – ADVIZOR SOLUTIONS

DOUGLAS A. COGSWELL is President and Chief Executive Officer of ADVIZOR Solutions Mr. Cogswell has held this position since ASI's founding in the winter of 2003. Prior to that he was President & CEO of Visual Insights, a Web Analytics software company which he led through a sucesssful spinoff from Bell Labs, and two highly successful funding rounds. Previously, he was president and CEO of Palindrome Software Company, also known as Seagate Software. Under his leadership, Palindrome's performance accelerated, growing over 300% in one year. He led the sale of Palindrome to Seagate Software and managed the company's subsequent purchase and merger with Arcada Software to create a market leader in storage management technology. From 1992 to 1994, Mr. Cogswell was executive vice president and chief operating officer of Comdisco's $250-million Disaster Recovery Services business. Earlier in his career, he held various sales/marketing and general management positions, including five years as a principal at Booz Allen & Hamilton, where his focus was on strategy consulting in the information industry. Mr. Cogswell holds a Bachelor of Arts in Physics and Electrical Engineering from Dartmouth College Administration from the Harvard Business School. Mr. Cogswell pariticipates actively on a number of Boards, including the Chicagoland Chamber of Commerce, the Chicago Software Association (of which he is Chairman), and Opportunity International (which is focused on creating jobs for the poorest of the poor in 28 countries). Profile
TWST: Please give us a brief history of ADVIZOR Solutions and an

overview of what the company does?

Mr. Cogswell: ADVIZOR Solutions is a November 1999 spin-off from Lucent

Bell Labs. We spun