Technology >> CEO Interviews >> June 18, 2004
DOUGLAS A. COGSWELL is President and Chief Executive Officer of ADVIZOR
Solutions Mr. Cogswell has held this position since ASI's founding in
the winter of 2003. Prior to that he was President & CEO of Visual
Insights, a Web Analytics software company which he led through a
sucesssful spinoff from Bell Labs, and two highly successful funding
rounds. Previously, he was president and CEO of Palindrome Software
Company, also known as Seagate Software. Under his leadership,
Palindrome's performance accelerated, growing over 300% in one year. He
led the sale of Palindrome to Seagate Software and managed the company's
subsequent purchase and merger with Arcada Software to create a market
leader in storage management technology. From 1992 to 1994, Mr. Cogswell
was executive vice president and chief operating officer of Comdisco's
$250-million Disaster Recovery Services business. Earlier in his career,
he held various sales/marketing and general management positions,
including five years as a principal at Booz Allen & Hamilton, where his
focus was on strategy consulting in the information industry. Mr.
Cogswell holds a Bachelor of Arts in Physics and Electrical Engineering
from Dartmouth College Administration from the Harvard Business School.
Mr. Cogswell pariticipates actively on a number of Boards, including the
Chicagoland Chamber of Commerce, the Chicago Software Association (of
which he is Chairman), and Opportunity International (which is focused
on creating jobs for the poorest of the poor in 28 countries). Profile
TWST: Please give us a brief history of ADVIZOR Solutions and anoverview of what the company does?
Mr. Cogswell: ADVIZOR Solutions is a November 1999 spin-off from Lucent
Bell Labs. We spun