Technology >> CEO Interviews >> March 18, 2002
DON PETERSON was appointed CEO of Net Perceptions, Inc., in May
2001 and is an entrepreneur with a proven track record for
successfully growing technology-oriented businesses. Mr. Peterson
has more than 17 years of experience with technology-oriented
companies and is an alumnus of several marquee names in
information technology ' Arthur Andersen (now Accenture), IBM,
and Cap Gemini. These early career experiences provided
exceptional training in the arts of sales, account management and
consulting. In 1989, Mr. Peterson leveraged these skills by
founding Shamrock Computer Resources, where he served as the CEO.
He turned an initial angel investment of $200,000 into a
profitable IT services firm, that by 1996 had over 500 employees.
By the time Mr. Peterson sold Shamrock to Renaissance Worldwide
in 1996, Shamrock had been recognized three times as an Inc. 500
winner ' among the 500 fastest growing privately held firms in
the US. He remained with Renaissance until 1999, when the
entrepreneurial bug hit again. This time Mr. Peterson founded IT
Radar, which connected over 4,500 IT services providers with over
4,000 client members worldwide. After he completed the sale of IT
Radar to a subsidiary of the Gartner Group, he spent a brief time
with Andcor, a venture catalyst for emerging growth companies,
before joining Net Perceptions. Mr. Peterson holds a Bachelor's
degree in Management Information Systems from the University of
Iowa. Profile
Mr. Peterson: Net Perceptions provides analytics-driven solutions
that help our customers interact with their customers in
