Consumer >> CEO Interviews >> August 18, 2004
DIRK KRAUS is Managing Director and founder of YOC AG together with co-
founder Patrick Chailie. Mr. Kraus trained at the Deutsche Bank AG, in
Frankfurt Germany and had several practical trainings with Arthur
Anderssen Co. He was a Senior Consultant with Roand Berger & Partner
International Management Consultants in Berlin Germany. Mr. Kraus has a
MBA in Economics at the WHU, Scientific School for Management in Koblenz
Germany. Profile
TWST: Would you describe YOC and provide a little of its history to giveus some context for understanding the company today?
Mr. Kraus: yoc, which stands for "your opinion counts", is