Consumer >> CEO Interviews >> October 9, 2000
DENNIS P. WILKINSON is currently President and CEO of Princeton Video
Image, Inc. PVI has developed and is marketing a real-time video
insertion system that, through patented pattern recognition technology,
places computer-generated electronic images into television broadcasts
of sporting events as well as other programming. The company has
provided video insertion services for nearly 1,000 live telecasts
worldwide, including broadcasts of Major League Baseball, National
League Football, professional soccer and motorsports, as well as other
live events. The company is headquartered in Lawrenceville, New Jersey
with offices in New York City and Brussels, with Licensee's offices in
Mexico City and Johannesburg. Prior to taking the top job at PVI Mr.
Wilkinson served for four years as the Senior Vice President of
Marketing and Programming for PRIMESTAR, Inc., the second largest direct
to home satellite TV company in the United States. While at PRIMESTAR he
led the company's growth from 250,000 customers to 2.3 million customers
in just over three years. Mr. Wilkinson moved to PRIMESTAR in 1995,
after three and a half years as Senior VP of Consumer Marketing at the
Home Box Office, the premier subscription TV service in the United
States. His activities at HBO included national advertising and
promotion, subscriber marketing and on-air promotion. He also led the
team that introduced HBO EnEspaol in 1993, the very successful Spanish
language HBO product. Mr. Wilkinson joined HBO after 20 successful years
in the advertising business, rising from Account Executive at J. Walter
Thompson to top management positions at FCB and DDB Needham. Mr.
Wilkinson is a graduate of Princeton University and studied at Harvard
Business School in the Executive Management Program. Profile
Image ' including history, development, markets, and your own view of
the firm's future potential?
Mr. Wilkinson:
