Technology >> CEO Interviews >> March 24, 2003
COLIN SHEARER is Vice President of Customer Analytics at SPSS
Inc. Since 1984, he has been involved in applying advanced
software solutions to solving business problems. Previously with
SD-Scion and Quintec Systems, he was one of the founders of
Integral Solutions Ltd. (ISL) in 1989. A pioneer of data mining
in the early 1990s, he was the architect of ISLs award-winning
Clementine system, the first data mining tool aimed at non-
technologist end-users, and led a team which tackled numerous
successful data mining applications in areas including finance,
broadcasting, market research, fraud detection and
bioinformatics. In December 1998, ISL was acquired by SPSS Inc.,
the world's leading supplier of analytical solutions for the
enterprise. Mr. Shearer is now responsible for a worldwide team
of data mining consultants and for SPSS Inc.'s Advanced Data
Mining Group, an R&D team developing novel ways of applying data
mining techniques for business benefit. Mr. Shearer was quoted in
Newsweek magazine last summer, providing his perspective on how
technology can be used to tackle Web fraud. More recently, he
published an article entitled 'Increasing the ROI on CRM with
Predictive Analytics' in Target MarketPlace. Profile
Mr. Shearer: SPSS Inc. helps organizations turn data into insight
through predictive analytics. Our major strengths and key
differentiators
