Technology >> CEO Interviews >> December 23, 2004

CHARLES STACK – FLASHLINE INC

CHARLES STACK Founder and Chief Executive Officer founded Flashline in 1998 with a vision of assisting organizations in increasing the value of their software by viewing software as an asset. His vision guides the company, providing solutions that enable organizations to improve their software development productivity. He is recognized throughout the industry as a true visionary, having been honored with awards such as InfoWorld's "Top 10 Innovators in eBusiness," and the Small Business News "Visionary Award." Stack has been managing software development for over 20 years, with more than a decade of experience managing the development of online systems. He is credited with founding the first Internet retail store, Books.com, and is the inventor of two patented ecommerce applications. In 1996, Books.com was sold to Cendant Corporation. As a vice president, Stack opened six new Internet retail sites within 15 months, and served on design committees for NetMarket and for Cendant core information systems. Stack began his professional career after graduating from Case Western Reserve University's School of Law, when he developed and marketed a groundbreaking software package for the legal industry. He is a frequent speaker at conferences and trade shows, lecturing on software development, Asset-based Software Engineering, and strategies for improving the efficiency of software development. Profile
TWST: We'd like to begin with a brief historical sketch of the company

and a picture of the things you are doing at the present time?

Mr. Stack: We sell a software asset management platform,