Technology >> CEO Interviews >> June 15, 2000

Candice Carpenter – Ivillage Inc (ivil)

CANDICE CARPENTER is co-founder of iVillage.com: The Womens' Network, and has served as Chief Executive Officer since the company's inception in June 1995. Through successful programming, community development, innovative marketing, strategic partnerships and acquisitions, Ms. Carpenter has built iVillage into the leading women's network online as measured by traffic (over 7.5 million unique visitors per month as of this date), revenues and members, of iVillage is one of the top 20 Internet brands and among the most-visited and 'stickiest sites on the Internet. The mission of the company is to create a safe, supportive place for women to be themselves and to find resources to lead better lives. As such, iVillage.com becomes a trusted and essential part of a woman's life and understands women better than any other company. In this coveted position iVillage.com is an invaluable platform for companies that want to market to women. iVillage utilizes the unprecedented power of personalized services and peer advice made possible by the Internet. Prior to founding iVillage, Ms. Carpenter ran Q2, the upscale shopping channel at QVC, Inc., and lead divisions of Time Warner and the American Express Company. For seven years, Ms. Carpenter was an instructor for Outward Bound and the National Outdoor Leadership School and is a professional rock climber. Currently, Ms. Carpenter serves on the board of Prep for Prep, an organization that provides an opportunity for inner city children to attend and succeed in the leading private schools in New York. Ms. Carpenter holds a Master of Business Administration from Harvard Business School and a Bachelor of Arts in Biology from Stanford University. Profile
TWST: Could you provide some background on iVillage, Inc.?

Ms. Carpenter: iVillage started in the fall of 1995. We launched our

first product, first Website in January of 1996, so we're in our