Technology >> CEO Interviews >> June 15, 2000
CANDICE CARPENTER is co-founder of iVillage.com: The Womens' Network,
and has served as Chief Executive Officer since the company's inception
in June 1995. Through successful programming, community development,
innovative marketing, strategic partnerships and acquisitions, Ms.
Carpenter has built iVillage into the leading women's network online as
measured by traffic (over 7.5 million unique visitors per month as of
this date), revenues and members, of iVillage is one of the top 20
Internet brands and among the most-visited and 'stickiest sites on the
Internet. The mission of the company is to create a safe, supportive
place for women to be themselves and to find resources to lead better
lives. As such, iVillage.com becomes a trusted and essential part of a
woman's life and understands women better than any other company. In
this coveted position iVillage.com is an invaluable platform for
companies that want to market to women. iVillage utilizes the
unprecedented power of personalized services and peer advice made
possible by the Internet. Prior to founding iVillage, Ms. Carpenter ran
Q2, the upscale shopping channel at QVC, Inc., and lead divisions of
Time Warner and the American Express Company. For seven years, Ms.
Carpenter was an instructor for Outward Bound and the National Outdoor
Leadership School and is a professional rock climber. Currently, Ms.
Carpenter serves on the board of Prep for Prep, an organization that
provides an opportunity for inner city children to attend and succeed in
the leading private schools in New York. Ms. Carpenter holds a Master of
Business Administration from Harvard Business School and a Bachelor of
Arts in Biology from Stanford University. Profile
TWST: Could you provide some background on iVillage, Inc.?Ms. Carpenter: iVillage started in the fall of 1995. We launched our
first product, first Website in January of 1996, so we're in our