Consumer >> CEO Interviews >> December 23, 2004
LYNNE VEIL is Executive Vice President/Chief Operating Officer of
Empower MediaMarketing In the best of companies, there's a clear vision,
strength of leadership, a well stated strategic plan and an unwavering
commitment to carrying it out. It all starts at the top with exceptional
leaders like Lynne - people who set the tone for an organization and
shepherd its success. During her years at Empower, Lynne has worked in
many roles and on dozens of client accounts. Some of her most notable
accomplishments include creating innovative plans for LensCrafters and
developing the blockbuster Biore launch for the Andrew Jergens Company.
Today, Lynne ensures real innovation - not "me too" media - is
incorporated into every client's media plan. Profile
BRIAN MCHALE is President/Partner of Empower MediaMarketing. Brian's
passion for constant improvement leads to groundbreaking opportunities
for advertisers. In a major product launch he oversaw, the client
achieved #1 share of market while being outspent 2 to 1. Under his
charge, the launch of a men's shoe line broke ground with the first-ever
live product introduction by Jay Leno on the Tonight Show. These kinds
of personal successes set a standard repeated by people across every
department at Empower "Pushing the boundaries with creative ideas is a
big part of our culture. It's the way we work and, frankly, what our
clients deserve," says Brian. Profile
Mr. McHale: We are a media planning and buying company in the
advertising industry, and advertisers seek us out when they
