Consumer >> CEO Interviews >> June 7, 2001

Brian Cook – Direct Focus, Inc. (dfxi)

BRIAN R. COOK has served as Chairman of Direct Focus, Inc.'s Board of Directors and as President and Chief Executive Officer since 1986. Mr. Cook received his BA in Business Administration from Western Washington University. He is a Certified Public Accountant. Profile
TWST: Could we begin with a historical sketch of Direct Focus and an

overview of the company as it is now?

Mr. Cook: Direct Focus started 15 years ago when a group of investors

spotted a