Consumer >> CEO Interviews >> April 26, 2004

BLAIR BREWSTER – ELECTROMARK

BLAIR BREWSTER is President of Electromark and Chairman of XpressMyself.com, two privately held companies that have prospered by presenting their customers with tech-innovative services and solutions evolving from traditional products and conventional business/back-office functions. He is also partner in two other security/safety joint ventures that address first aid products (Eureka, UK) and personalized ID cards (EZIdentification). Mr. Brewster's flagship firm is Electromark, a security/safety tag, label and sign producer that he grew from six employees and under a $600,000 in sales in 1983, to over 130 employees and $11 million in sales in 2003. Mr. Brewster is Chairman of the ANSI Committee on Safety Tags and Tapes. More recently, Mr. Brewster built XpressMyself, a 'Webware' solutions provider delivering an on-line product spectrum from printing/publishing to signage to DIY services to e-commerce suites. In 1975, while still at Williams College, Mr. Brewster started in the 'publishing' business with an unusual medium, T- shirts. Cashing out'for the first time'he traveled the world and then sought more formal business training and received an MBA from Stanford Business School in 1980. From there, it was Merrill Lynch M&A on Wall Street, graduating to his first acquisition for his own account, Electromark, in 1983. Much like the computer environments by which he has prospered, Mr. Brewster has regularly cross-linked business and tech opportunities in parallel with Electromark. In 1999, he cashed out of another such venture, Bear Rock, when it was sold to Avery and those proceeds helped fund XpressMyself. Profile
TWST: Could we begin with a brief historical sketch of Electromark and

then an overview of recent events?

Mr. Brewster: We're actually a group, now, of several companies, all

sharing common