Financial Services >> CEO Interviews >> July 10, 2000

Benjamin Ng – Enterpriseasia.com Plc (epa.l)

BENJAMIN NG BSc, CGA (Canada), aged 43, is the Chief Executive Officer of enterpriseAsia.com Plc. While Benjamin Ng's academic background is in mathematics and computing science, his career has been mainly in marketing and finance. He has held senior positions in a number of leading international advertising agencies including Bates and J. Walter Thompson, managing client accounts including fast moving consumer goods, banking, airlines, telecommunications and IT products and services. Before joining enterpriseAsia.com Plc he was Executive Director of DDB Greater China based in Hong Kong. In finance and investments, he has extensive experience in project management and investor relations work in the UK, Europe and the Far East. Formerly, he was Director of Bestform Corporate Finance Limited and has worked for Citibank Canada. He is currently an Affiliate Member of the Association for Investment Management and Research. Profile
TWST: Let's start with an introduction to enterpriseAsia.com. Can you

give me the motivation for creating the company, a little bit of the

business strategy and how you're positioning yourselves