Technology >> Analyst Interviews >> August 9, 2004
J. RILEY MCDONOUGH was named Vice President of Advertising Sales for
ESPN.com, the leading sports site, in July 2000. Mr. McDonough is based
in ESPN.com's New York office and is responsible for advertising sales,
sponsorships and the development of strategic partnership programs for
ESPN.com. Prior to joining ESPN.com, he served as Vice President of
Sales and Marketing for eCal Corporation, a leading Internet application
service provider. Prior to that, he was Senior Vice President, Corporate
Development, at iPing, Inc., responsible for the hiring and development
of the sales, corporate development and marketing departments. iPing was
sold to eCal in April 2000. Earlier, Mr. McDonough was Executive Vice
President, Sales and Commerce at Spinner.com, where he supervised every
aspect of sales, promotion, research and e-commerce. From July 1993 to
June 1998, he worked at Inc. magazine, where he held the post of
Publisher. Previously, he was National Sales Director for Newsweek
magazine, and before that held sales management positions at Wenner
Media, Meredith Corporation and Hearst Corporation. Mr. McDonough
graduated from Iona College in 1972 with a BA in Communication Arts. Profile
Mr. McDonough: ESPN.com is the ultimate online destination for avid
sports fans, featuring a full range of up to the minute news,
entertainment, and
