Technology >> CEO Interviews >> October 21, 2003
BARBARA NELSON is currently President & CEO of NeoScale. Systems, Inc.
Ms. Nelson is driving NeoScale's business strategy and establishing the
company as the leader in enterprise storage security. Barbara brings
more than 25 years of broad industry experience. She was formerly EVP at
Quantum for corporate marketing, strategy and IT where she consolidated
Quantum's acquisitions into a unified strategy, brand and operational
platform. As president of Quantum's DLTtape group (a billion dollar
business and the tape market leader), she led the launch of the SDLT
technology platform, grew new product categories and drove significant
operational improvements. As GM of Quantum's desktop hard drive
business, Barbara maintained its market leading position and introduced
its consumer electronics products. Before joining Quantum, Barbara held
senior leadership positions at Intel, Maxtor, Weitek and Lumina. In her
13 year tenure at Intel she ran marketing, manufacturing and engineering
organizations. In her last role there, Nelson was responsible for
developing Intel's private label memory business from its inception, to
a profitable, several hundred million dollar business, in two years.
Barbara holds a B.S. in Electrical Engineering from Stanford University.
She is a board member for Support Network for Battered Women, a non-
profit organization which addresses issues of domestic violence. Profile
TWST: Can you please provide us with a brief historical overview ofNeoScale?
Ms. Nelson: Certainly. NeoScale is in the business of offering solutions
that secure stored data, principally