Technology >> CEO Interviews >> January 15, 2001
ANNE-SOPHIE PASTEL is the Chief Executive Officer of Aufeminin.com. Ms
Pastel graduated from l'cole Polytechnique and holds a European MBA. I
was in charge of direct marketing B2B in the cosmetic division of Crown
Cork & Seal and launched a US product line in Europe with key accounts
like l'Oral, Christian Dior, Chanel. I gave birth to a little girl in
1999 and while I was researching information on maternity, I realised
that there were no sites for women in France and that there was clearly
a great opportunity. So I decided to work on developing the site with
Marc-Antoine Dubanton, my husband. We developed the first edition which
was launched in September 1999. Profile
TWST: Could we start please with a quick corporate profile, anintroduction to Aufeminin?
Ms. Pastel: Aufeminin is the leading portal for women in Europe. It was
launched in September 1999 in