Technology >> CEO Interviews >> December 18, 2000

Allen Swann – Prime Response Inc (prme:easdaq)

ALLEN SWANN joined Prime Response in 1998 and is responsible for its international operations, which include Europe, Middle East, Africa and Asia Pacific. Mr Swann brings considerable sales and business development expertise, including 12 years at Oracle in the United Kingdom. At Oracle, Mr Swann served as Director of Alliances, where he expanded the Company's UK business from 25% to more than 50% in less than three years. Prior to that position, Mr Swann was Oracle's UK Sales Director, where he was instrumental in increasing UK revenues from GBP55 million to GBP300 million. Previously, Mr Swann worked at Comshare, a provider of financial and database modeling solutions, assisting in the Company's transition to providing in-house software. He also worked in the operational research division at British Gas, one of the UK's largest energy providers, developing data modeling and statistical forecasting associated with purchasing from North Sea gas vendors. Mr Swann earned his degree in Operational Research and Statistics from Salford University in England. Profile
TWST: I'd like to start with a quick corporate profile of Prime

Response. It's an integrated e-marketing company: what does that mean?

Mr. Swann: Let me talk about what our heritage is. We