Featured in The Wall Street Transcript’s Best CEO Interviews of 2015
Pat Goepel, CEO of Asure Software Inc. (ASUR), told TWST this year the company plans to focus on growth through 2016, emphasizing underserved areas of the market and helping clients reduce costs.
Really, for the immediate future, it’s grow, grow, grow. We feel like we’re in big markets with big opportunities with products that are timely. And we want to tell the world loudly and often that we can help them grow, and when they grow, we in turn will grow as well.
As far as our strategic vision, we do believe we’re in oligopoly markets or big markets. We think the markets are underserved. We think we have huge opportunity to get bigger, and really for the foreseeable future, we’re going to try to take advantage of that underserved marketplace, and provide services to companies to allow them to grow globally and keep down their costs.
When evaluating ASUR, Goepel said investors should focus on the trends related to the current state of technology, as well as Asure‘s ability to execute for the benefit of its clients.
If you look at our products, I think we have high-technology products that can help companies with a heavy ROI. Two, the big trend around mobile and cloud and globalization. We think the trends are favorable. Three, the ability to execute over the last few years. If you pull our financial reports, you’ll see that we’ve had a steady stream upward, and we have a management team that can execute.
So big markets, growing markets, global markets, right set of products and the right team that can execute. I always say, “Luck is preparation meeting opportunity.” We feel we’re prepared for the market. We feel the market is there for us, and now, it’s our opportunity to seize it, and with that, it will be a good for investors as well as us.
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